WHAT IS A DIGITAL MARKETING CAMPAIGN
A digital marketing campaign is a marketing effort, using digital methods, that is put forward by a company to drive engagement, conversions, traffic, or revenue. This campaign ties in with the overarching goals of the organisation and includes one or more digital channels in the efforts. A digital campaign is part of a larger digital marketing strategy. Campaigns are a detailed step-by-step approach to promoting events, products, services, websites, sales event, ideas or messages.
WHY A DIGITAL MARKETING CAMPAIGN IS IMPORTANT
A good campaign can help a business promote a message, product or brand. Campaigns usually have very specific performance targets (KPIs). If you have an event, a new product launch, or an idea that you want your consumers to know about; campaigns provide a fine-tuned strategy to help you reach your goals. We have worked with companies and charities to accomplish digital campaigns. Check out our case study on Bothár.
Need help with your next digital campaign? Feel free to contact us and our experienced team can help you plan and execute your next campaign.