WHAT IS EMAIL MARKETING
Email Marketing is the promotion (marketing) of brands/products to targeted consumers through electronic mail (email). These emails can communicate a wide variety of information, including coupons, product information, surveys, newsletters, etc. Emails are sent to a list that the brand has built. This list must also be GDPR, where the targeted consumer has given consent that their data can be used.
WHY EMAIL MARKETING IS IMPORTANT
We all know what bad email marketing looks like. The spam mail sent out to everyone looking for sales or scams. However, email marketing done correctly is a powerful tool. It not only keeps customers informed, it also allows brands/businesses to personalise messages and deals to their desired customer. This can help maintain and build the brand’s most important relationship, the one with their consumer. Email marketing is also easily monitored and measured. It is inexpensive and a sales funnel can be easily automated. Want to get started with this powerful tool? Feel free to contact us and our digital specialists can help incorporate a GDPR compliant email marketing strategy into your business.