Bóthar
CASE STUDY

Bóthar is the international aid agency that provides poverty stricken families with the means to solve their problems – permanently.

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Trigger Movement - hand using mobile displaying Bothar's website

PROJECT OVERVIEW

Bothar came to us in order to decrease the amount they were spending on advertising online and while increasing awareness surrounding Maura Derrane’s visit to Rwanda with the Bóthar team to see some of the work they do.

Bothar’s main goal was awareness around the Christmas/Holiday period. After studying previous data and campaigns, we were able to adjust the targeting and messaging in order to engage the relevant markets correctly.

This resulted in the campaign reducing Bothar’s CPC (cost per click) online spend by 50%  and increasing donations substantially. Our work did more in the first 7 days than the previous 10 months of the year.

PROJECT FEATURES

UNDERSTANDING BRAND TONE
TARGETED CUSTOMER PROFILING
TAILORED CONTENT PLAN
SEASONAL CAMPAIGN
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