Robertson Low Case Study

Robertson Low

Robertson Low is an insurance broker for today’s challenging environment, advising our clients on insurance for their businesses and personal lives for traditional and emerging risks such as cybercrime.

Robertson Low came to us having previously worked with a variety of agencies surrounding their digital marketing. Their goal was ‘simple’. They wanted to increase revenue generated by leads gathered online.

The project started with the develop of a new Robertson Low site with a major focus of the design being call to actions (providing the website user the opportunity to engage with Robertson Low further).

The website created provides users the opportunity to learn about the various areas of support Robertson Low provides, along with several methods to get in contact and illustrates the company’s brand accurately.

Through our workshops and collaboration with Robertson Low’s senior executives we were able to get a clear understanding of Robertson Low’s target markets and therefore develop the most accurate advertising campaign with the available budget.

Within the first month of implementation we have delivered over six figures worth of converted lead revenue to the business.

Professional, diligent, and results driven. Trigger Movement understood our business and help us transform our digital operations
Project info
Client
Robertson Low
Category
Web Development & Digital Advertising
Tags
WordPress, Adwords, LinkedIn Advertising
Project url
Robertsonlow.com

STEPS TO SUCCESS

ITERATIVE DEVELOPMENT
There are plans to implement further features to this platform in order to continually improve performance and accuracy in our campaign.
LEAD GENERATION
A huge emphasis on effective communication channels was put into both web development and advertising for this ongoing work.
BRAND CONSISTENCY
The website illustrates the brand values of trust and support
BACK-END CAPABILITIES
Synchronization with Salesforce and the website, make this platform a comprehensive lead tracking and generation tool for Robertson Low.
GOAL ORIENTATED
Lead generation and education were the two most important factors to Robertson Low when beginning this process.
LOCATION BASED CONTENT
Depending on where the website users are located, the Robertson Low website will illustrate a more relevant content to the user.
Trigger Movement - Mobile view of Robertson Low website
TM100D
TRIGGER MOVEMENT

Moving Forward, Moving Digital, Moving Together

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