Facebook pages, like websites, are subject to high bounce rates. If a visitor doesn’t like what they see from the initial look of the page they are more than likely to exit out of the page. It’s often the simple things that people get wrong when it comes to social media. You may have the best quality content being uploaded but if your page/posts don’t reflect that, then you are doing your work an injustice.
“Get the fundamentals down and the level of everything you do will rise.”
One of the most common mistakes is having the incorrect image size for a profile photo, cover photo and general post images. For this reason I have made a simple worksheet to show you the correct image sizes for each element of a business page. Feel free to share this with anyone you know that may need it.
If you are a small or local business which isn’t looking to make an impact outside of your immediate area then I suggest you take a good quality photo of the front of the shop/store for your profile picture so that people will be able to make the connection between the business they know in their town and the business page online, otherwise use your logo.
I’ll will be sharing more of these graphics in the near future to help you ensure that you have the basics correct when posting on social platforms.
If you have an interest in digital marketing, leadership, strategy please feel free to sign up to Trigger Movement’s newsletter which comes out weekly.