SEO

Optimising web content for the benefit of search engines

WHAT IS SEO

SEO stands for Search Engine Optimisation and it is the activity of attempting to improve a page’s search engine ranking. Search Engines show pages that they consider relevant and authoritative. These results are considered organic or unpaid results as they are not paid advertisements. SEO is a methodology of different strategies, tactics and techniques all with the aim of a high-ranking placement on a Search Engine’s front page.

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WHY SEO IS IMPORTANT

SEO can increase the visibility of your website, which in turn can increase the traffic your site receives. Ranking 5th on Google compared to 1st has a decrease in CTR(Click Through Rate) of 25%. Users are less likely to scroll down a search result page or even click to the next page of results as this requires more time. SEO is an iterative process and requires a lot of knowledge and effort. We wrote a beginners guide to SEO if you want to get started.

 If this all seems a bit much for you feel free to contact us and our digital specialists can help you reach that much coveted top rank on Google.

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