WHAT IS SEO
SEO stands for Search Engine Optimisation and it is the activity of attempting to improve a page’s search engine ranking. Search Engines show pages that they consider relevant and authoritative. These results are considered organic or unpaid results as they are not paid advertisements. SEO is a methodology of different strategies, tactics and techniques all with the aim of a high-ranking placement on a Search Engine’s front page.
WHY SEO IS IMPORTANT
SEO can increase the visibility of your website, which in turn can increase the traffic your site receives. Ranking 5th on Google compared to 1st has a decrease in CTR(Click Through Rate) of 25%. Users are less likely to scroll down a search result page or even click to the next page of results as this requires more time. SEO is an iterative process and requires a lot of knowledge and effort. We wrote a beginners guide to SEO if you want to get started.
If this all seems a bit much for you feel free to contact us and our digital specialists can help you reach that much coveted top rank on Google.